Search engine optimisation...give it time!

Search engine optimisation, SEO, hocus pocus, black magic or whatever you may like to call it, should be part of your company marketing strategy. That's correct, a part of your marketing strategy - discussed at meetings, budgeted for, learned about, monitored, measured and continuously worked on.

I say this because in my experience businesses, or business owners, fall in to one of these categories;

- They've spent the money on the website and this should be enough
- They pay for Adwords or online advertising and that will 'boost' their website up the rankings
- There are so many people searching online they'll get loads of traffic anyway
- Its out of anyone's control anyway, so it's a waste of money

In recent times I've come across all of these and all manner of myths and misunderstandings about SEO and how it works, myths such as;

- The more hits we get the higher up we'll appear
- You have to pay to appear higher up on Google
- The newer the website the higher up it will appear

And there's plenty more where they came from. So what's the secret? How do you do it? Where's the quick fix??

The secret is...TIME. Time, realistic expectations and work.

You need time to see the results, time to keep working on your key SEO areas, realistic expectations about what you'll achieve and when you'll achieve it and work, lots of work in a number of key areas that will, in time, boost your website up the rankings in Google and the other major search engines.

I'll be discussing the ins and outs of SEO in my posts to follow - what you actually need to DO to get your website nearer to the coveted first page you keep hearing about...just give me time...

You can find out more about this on our Search Engine Optimisation (SEO) page